This is a concern we get quite often but the answer is simpler than you think.
When you buy a printer or cutter through a traditional supply chain, that machine passes through several hands before it reaches you. Manufacturer to regional distributor, regional distributor to national distributor, national distributor to dealer, dealer to customer. Every link in that chain adds margin, and by the time it arrives on your shopfloor, you’re paying for all of them.
We cut that chain short. We work directly with manufacturers, so there are fewer margins stacked on top of the base price.
On top of that, manufacturing costs in China are genuinely lower. Steel, raw materials and labour all cost less, and that difference becomes more pronounced the larger the equipment. A bigger machine means more steel, more raw materials and more build time, but similar amounts of expensive components so the savings scale up with the size of the kit.
The result is equipment at a price point that can make people nervous, not because anything is wrong with it, but because they’re used to paying more for less. You only have to look at the weights of comparable machines to see how much more robust and better made our products are.
We’d rather explain why we’re good value than pretend we’re not.
Want to find out more? Talk to us at China Print Supplies.
01952 370055 | sales@chinaprintsupplies.co.uk